A Great Analyst’s Best Friends: Skepticism & Wisdom!

Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]

A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik

The Marketing < > Analytics Intersect: My Newsletter!

I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]

The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik

How To Suck At Social Media: An Indispensable Guide For Businesses

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics […]

How To Suck At Social Media: An Indispensable Guide For Businesses is a post from: Occam’s Razor by Avinash Kaushik

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I’ve learned a whole lot more, evolved […]

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! is a post from: Occam’s Razor by Avinash Kaushik

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify […]

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik

The Complete Digital Analytics Ecosystem: How To Win Big

The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day […]

The Complete Digital Analytics Ecosystem: How To Win Big is a post from: Occam’s Razor by Avinash Kaushik

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, […]

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! is a post from: Occam’s Razor by Avinash Kaushik