Insights on digital leadership & transformation from last week’s #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
What Should We Learn from Pornhub’s Marketing?
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Post from Jodie Harris
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]
A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen … read more
The Marketing < > Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]
The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
How To Suck At Social Media: An Indispensable Guide For Businesses
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics […]
How To Suck At Social Media: An Indispensable Guide For Businesses is a post from: Occam’s Razor by Avinash Kaushik
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!
There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I’ve learned a whole lot more, evolved […]
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! is a post from: Occam’s Razor by Avinash Kaushik
Friday Infographic: A Day in the Life of a Digital Marketer
What does the every day life of a digital marketer look like? Here’s your answer!
Post from Bas van den Beld
The Price of Off Brand Digital PR
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Post from Jodie Harris
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify […]
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
Friday Infographic: The State of Digital Marketing in 2015
An infographic with the name ‘The State of Digital Marketing in 2015’? Don’t mind if we do! An overview.
Post from Bas van den Beld
The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day […]
The Complete Digital Analytics Ecosystem: How To Win Big is a post from: Occam’s Razor by Avinash Kaushik
How to Keep Your Knowlegde up-to-date for (almost) Free
Staying up-to-date with your knowledge is not easy when you have a low budget. But there’s a lot you can do to know as much as you can.
Post from Bas van den Beld on State of Digital
How to Keep Your Knowlegde up-to-date for (almost) Free
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, […]
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! is a post from: Occam’s Razor by Avinash Kaushik
Paddy Moogan: Summer School, Learn from the Experts
What is the best education? What background is important? Paddy Moogan, VP London at Distilled tells you exactly what he thinks.
Post from Samantha Noble on State of Digital
Paddy Moogan: Summer School, Learn from the Experts
Kristian Kristiansen: State of Digital Summer School, Learning from the Experts
What is the best education? What background is important? Kristian Kristiansen is Account Director SMFB tells you what he thinks.
Post from Bas van den Beld on State of Digital
Kristian Kristiansen: State of Digital Summer School, Learning from the Experts
Sara Clifton: Summer School, Learning from the Experts
What is the best education? What background is important? Sara Clifton, Founder of Search Integration AB tells you what she thinks.
Post from Samantha Noble on State of Digital
Sara Clifton: Summer School, Learning from the Experts
Marcus Tandler: State of Digital Summer School, Learning from the Experts
What is the best education, what background is important? Marcus Tandler, Partner Tandler.Doerje.Partner tells you what he thinks.
Post from Samantha Noble on State of Digital
Marcus Tandler: State of Digital Summer School, Learning from the Experts