7 Steps to B2B Digital Marketing
How to do Digital Marketing for B2B? There are many things you can do. Smartinsights gives you seven steps to take.
Post from Bas van den Beld on State of Search
7 Steps to B2B Digital Marketing
See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). […]
See-Think-Do: A Content, Marketing, Measurement Business Framework is a post from: Occam’s Razor by Avinash Kaushik
Is Australia That Far Behind in the Digital Market?
Annabel Hodges discusses the current and future state of the Australian digital marketplace, and its comparison to other developed economies.
Post from Annabel Hodges on State of Search
Is Australia That Far Behind in the Digital Market?
Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. al., might be hindering your ability to make some important strategic decisions? Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? […]
Two Amazing Bar Charts: % Content Consumption, % Share of Search is a post from: Occam’s Razor by Avinash Kaushik
The State of Digital for SMBs
Everything is moving more and more towards digital. Which is no surprise. But still there is room for improvement.
Post from Bas van den Beld on State of Search
The State of Digital for SMBs
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik
Eight Silly Data Things Marketing People Believe That Get Them Fired.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I’ve spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In […]
Eight Silly Data Things Marketing People Believe That Get Them Fired. is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today’s post is about a new problem […]
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! is a post from: Occam’s Razor by Avinash Kaushik
Digital Marketing Tips from 12 Marketing Professors
The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.
Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question: What is the return on […]
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam’s Razor by Avinash Kaushik
7 Incredible Web Design, Branding, Digital Marketing Experiences
We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When […]
7 Incredible Web Design, Branding, Digital Marketing Experiences is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely […]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! is a post from: Occam’s Razor by Avinash Kaushik
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy “brand experience” website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, […]
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. is a post from: Occam’s Razor by Avinash Kaushik