How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
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Industry Update: Travel & Hospitality COVID-19 Impacts
What Happened?
The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes.
While there are clear shifts in the industry right now, research demand remains as people are eager to travel following the pandemic.…
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5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
Industry Update: Google Shopping Introduces Free Product Listings
This post was co-authored by Chris Evans & Vanessa Rodriguez.
What You Need to Know
Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S.…
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How lead nurturing can help maximize your digital sales
Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally Digital Media guides you all the way.
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Digital Marketing Checklist Template: Business Impact of COVID-19
This post was written by Molly Quinn & Rebecca Kilcoyne
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us rethink our strategy and timing of analyses.…
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Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers
Businesses and Customers Alike Rely on Amazon
Not only do businesses rely on Fulfillment by Amazon (FBA) to get their products to customers, but customers rely on Amazon to get the products they need in a timely manner.
ICYMI: On Tuesday, 3/17 Amazon a…
From “Green” to Great: Your First Year in a Marketing Agency
The Top 5 Things You Must Focus on in Your First Year
Photo by Markus Spiske on Unsplash
First, let me start by saying congratulations! Landing your first full-time marketing position is one hell of an accomplishment. It is no easy feat.…
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What makes a successful marketer in this digital age?
Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.
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No risk, no reward: The danger of not taking chances in Digital PR
Whatever the budget or scale, creating a pitch for a new campaign takes a huge amount of work. The deflating moment – for any creative agency, in any discipline – is when a strong idea is turned down because the client feels it too risky for them. If the subject really isn’t that contentious, how do you persuade a client that it really is something they should consider?
Post from Blueclaw
The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
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3 survival tips for content marketing in an unpredictable landscape
Digital marketing is unpredictable. This content marketing survival toolkit offers tips for successful content creation that adds long-term business value.
Post from Helen Brooks
4 Digital Advertising Tips for Franchises
There’s Always a Job To Be Done
What does a gym with 10 locations have in common with a fast-food chain of over 13,000 locations? They both offer a good or service that effectively allows a customer to fulfill something.…
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How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy
And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your account is structured for success.
Automated bidding strategies are more sophisticated than ever, whether you are managing your campaigns directly from the search engines or using a third-party bid management tool such as Kenshoo.…
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Three digital marketing trends you can’t miss in 2020
Founder of DigitiMatic, Pius Boachie talks about digital marketing trends – Paid voice search, interactive content, TikTok advertising, and more.
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How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
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Seer Interactive’s Top 10 Most-Read Blog Posts of 2019
As 2019 starts to wrap up, and 2020 planning is upon us, we’ve compiled our top 10 blog posts of the year (in case you missed ‘em). Check out the posts that our readers couldn’t get enough of this year and let us know what your favorites were in the comments below and on social (@SeerInteractive)!…
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Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay atop in 2020.
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Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
What Google Keyword Planner Can Do For You
Looking for an easy-to-use tool that will grant you access to thousands of new keyword ideas for your company?…The p…
Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
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