Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.
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How to use content marketing to boost ecommerce conversions and user experience
From in-depth guides to how-to videos, these content marketing strategies can help boost your ecommerce site’s user experience and get customers to buy.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of COVID-19.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
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What you must know about TikTok for business
How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.
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How to get your YouTube videos appear in Google’s video carousel
Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.
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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.
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How businesses can use YouTube to tackle the COVID-19 business crisis
Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.
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Interview with Lior Davidovitch, the founder of PUBLC
PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.
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Five SEO content types to power and grow your business through 2020
Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
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Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.
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Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
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Video marketing: The ultimate guide (You’ll only need this)
CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing.
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Top tips to grease your email marketing wheels in 2020
As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang way if you wish to sustain your business’ email ROI in 2020 and beyond.
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Six great ways to get more out of your digital marketing campaigns in 2020
If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.
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The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
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TikTok: The next marketing platform for brands
TikTok recently incorporated paid advertising, Nike and Disney have already taken the lead. Tips to help your brand get started with TikTok marketing.
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