PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she’s likely to ask you.
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How To Improve Shopping Ad Performance & Quality Score In AdWords
By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…
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Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
Let’s say you are an online retailer of books, and you’ve noticed that in the last 6 months your traffic has been slowly declining. Your average position doesn’t appear to be slipping; your ad copy hasn’t changed, and yet… declining traffic. You do a few test queries to investigate and find: This. Your ad, while […]
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best…
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