UX: an important SEO ranking factor
Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
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Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
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What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.
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Four website usability elements that improve your search rankings
Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.
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Five great ways responsive web design benefits your SEO
Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.
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How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
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Leverage Next Level Engagement With These Podcast Stats For 2020
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information.
Post from Aumcore
App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
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The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
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Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies
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Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.
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Level Up Your Mobile Content Game
Mobile devices have become an integral part of our daily lives. Avery aspect of marketing should be mobile-friendly, especially content. Here’s how you can level up your mobile content game.
Post from Morgen Henderson
Could Wi-Fi Marketing Grow Your Business?
The free wi-fi you offer is also a marketing opportunity. Here’s how you can use wifi to build your list, gather customer information, and improve customer service.
Post from Mary Aldoseri
Could Wi-Fi Marketing Grow Your Business?
The free wi-fi you offer is also a marketing opportunity. Here’s how you can use wifi to build your list, gather customer information, and improve customer service.
Post from Mary Aldoseri
ROI of improving online reviews: +0.1 stars can boost conversion 25%
New report explores the ROI of improving online reviews and why brands should focus on location marketing, “near me” searches, and requesting reviews from customers.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
The post Video marketing tips and tools to boost your traffic appeared first on Search Engine Watch.
Mobile-First Indexing by default for new domains
Over the years since announcing mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot – our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019. It’s fantastic to see that new websites are now generally showing users – and search engines – the same content on both mobile and desktop devices!
You can continue to check for mobile-first indexing of your website by using the URL Inspection Tool in Search Console. By looking at a URL on your website there, you’ll quickly see how it was last crawled and indexed. For older websites, we’ll continue monitoring and evaluating pages for their readiness for mobile first indexing, and will notify them through Search Console once they’re seen as being ready. Since the default state for new websites will be mobile-first indexing, there’s no need to send a notification.
Using the URL Inspection Tool to check the mobile-first indexing status
Our guidance on making all websites work well for mobile-first indexing continues to be relevant, for new and existing sites. For existing websites we determine their readiness for mobile-first indexing based on parity of content (including text, images, videos, links), structured data, and other meta-data (for example, titles and descriptions, robots meta tags). We recommend double-checking these factors when a website is launched or significantly redesigned.
While we continue to support responsive web design, dynamic serving, and separate mobile URLs for mobile websites, we recommend responsive web design for new websites. Because of issues and confusion we’ve seen from separate mobile URLs over the years, both from search engines and users, we recommend using a single URL for both desktop and mobile websites.
Mobile-first indexing has come a long way. We’re happy to see how the web has evolved from being focused on desktop, to becoming mobile-friendly, and now to being mostly crawlable and indexable with mobile user-agents! We realize it has taken a lot of work from your side to get there, and on behalf of our mostly-mobile users, we appreciate that. We’ll continue to monitor and evaluate this change carefully. If you have any questions, please drop by our Webmaster forums or our public events.
Posted by John Mueller, Developer Advocate, Google Zurich
