Should you use a hamburger icon on your mobile menu?
The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website.
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that … read more
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making … read more
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against … read more
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage.
17 Ways You Can Improve Your Website’s Mobile UX
Discover the importance of UX for the success of SEO with State of Digital. Learn 17 ways to improve both the mobile UX and conversions on your website.
Post from Luke Monaghan
Is Google AMP a ranking signal?
So I’ve been working my butt off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it really worth it?
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
73% of marketers believe UX in digital advertising needs to be improved
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.
Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
Post from Pete Campbell
When will responsive websites respond to user context?
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices.
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
Why and how to comprehensively test the mobile usability of your site
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point.
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google … read more
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to … read more
How Google Has Taken On Mobile Search
Over the years, Google have dramatically evolved their approach to mobile. Discover how Google has taken on mobile search in this post from Luke Monaghan.
Post from Luke Monaghan