The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has changed the very foundation of how consumers communicate, connect, and discover online.
What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly… right? Not quite. Here’s a breakdown of the differences.
How mobile transformed an 80 year-old catalogue retailer
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key mobile channel to achieve these objectives.
Five of the most interesting SEM news stories of the week
In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords. Google … read more
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of … read more
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full … read more
Why user testing is the most important part of mobile development
The sooner you find out your what is wrong with your *brilliant* concept, the easier, quicker, cheaper (and less embarrassing) it is to put it right or – if it is a total flop – go back to the drawing board.
Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.
Five Mobile Commerce Myths Debunked
Mobile Commerce is growing at a rapid pace, and Joana Ferreira explores the top five most common mobile commerce myths.
Post from Joana Ferreira
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already. Stop reading this right now and go get a responsive website right now you maniac!
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already. Stop reading this right now and go get a responsive website right now you maniac!
Continuing to make the web more mobile friendly
Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.
If you have any questions, please go to the Webmaster help forum.
Posted by Klemen Kloboves, Software Engineer
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app.
Rob Kerry on the future of search: 2016 and beyond
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.