How video impacts mobile web performance and UX, part 1: data and download speed

Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes – and 2017 promises to be just as eventful.