Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Meta announces major audience targeting and insights update
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
The post Google Ads conversion rates by industry: How do you compare? appeared first on Search Engine Watch.
16 Questions to Ask Your Programmatic Provider
How do you pick the right programmatic display option for your business? What questions should you ask? Find out what you need to know in this handy post from Rob Weatherhead.
Post from Rob Weatherhead
#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014
Annabel Hodges covers Day 2’s keynote, with Gian Fulgoni from comScore discussing the future of digital advertising from targeting to measurement.
Post from Annabel Hodges on State of Digital
#adtechANZ Keynote Day 2: Australia Digital Future in Focus 2014
We Need To Talk About…. Demand Side Platforms
In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the spectrum of channels. A big area as yet relatively undiscussed is that of display advertising. This […]
Post from Annabel Hodges on State of Digital
We Need To Talk About…. Demand Side Platforms