Enhanced Tracking for Analyzing Your Content’s Impact
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way?
How does your content actually impact your end users, and what value does it provide to their decision making process?…
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TV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved?
On any given day, both online and offline channels drive traffic to your site.&hell…
Introducing a Whole New Way to Prep Data in Tableau
Analysts spend 80% of their time prepping data and only 20% of their time analyzing it …
(Forbes).
New Tableau Product Released
After years of cleaning data in excel, python or other tools, Tableau has released their answer to our data woes with Tableau Prep.…
The post Introducing a Whole New Way to Prep Data in Tableau appeared first on Seer Interactive.
Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time.…
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Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need.…
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How to Use RFM Data Analysis for Best-in-Breed Email Marketing Performance
How do you maximise the value of your email list? A solution could be to combine it with a powerful technique, Recency Frequency Monetary (RFM) analysis
Post from State of Digital Guest Contributor
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
What is Analytics User Explorer, and how useful is the data?
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Post from Jack Cooper
What I Learned About Content Marketing in 2014
Jonathan shares lessons he learnt about Content marketing learnings from Eddy Moretti: Vice, Jonah Peretti: BuzzFeed & Marc Lefton: DiMassimo Goldstein at NewsCred’s ‘Content Marketing Summit 2014’.
Post from Jonathan Allen
An Introduction to Pivot Tables for PPC Analysis
As recent convert to pivot tables for analysis of your PPC Account and the fact that it has been the most requested guide after the training course at Biddable World, I thought I’d write a post to explain what they are, how they work and how to use them to analyse your PPC Data. I […]
Post from Jackie Hole on State of Digital
An Introduction to Pivot Tables for PPC Analysis
Social Media Monitoring is Essential – Unless You’re a Hedgehog
Social Media Monitoring should be an essential part of your online strategy, if it isn’t then here a 6 very good reasons to convince you to start monitoring your social networks today!
Post from Sarah Bradley on State of Digital
Social Media Monitoring is Essential – Unless You’re a Hedgehog
AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
Please visit Search Engine Land for the full article.