6 AdWords metrics you should optimize for better ROI
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible … read more
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.
What is an AdWords Quality Score and how can you improve yours?
If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you improve yours?
The Impact Of Google’s Quality Score Change
To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…
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