Blog SEO: add and maintain categories on your blog!

If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your […]

The post Blog SEO: add and maintain categories on your blog! appeared first on Yoast.

Caroline’s Corner: No inspiration to blog? Work on your blog’s foundation

I have a list of blog post ideas for my series here at Yoast.com. I have them written down in my bullet journal and refer to them whenever we’re discussing what my next blog post will be. Usually, when I’m inspired, I can finish such a blog post in about an hour. This time was […]

The post Caroline’s Corner: No inspiration to blog? Work on your blog’s foundation appeared first on Yoast.

Caroline’s Corner: How to stay unique despite being one of many bloggers in your niche

There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead […]

The post Caroline’s Corner: How to stay unique despite being one of many bloggers in your niche appeared first on Yoast.

Writing great social media content for your blog

I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, […]

The post Writing great social media content for your blog appeared first on Yoast.

Caroline’s Corner: How to make time for your blog when you have no time

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day […]

The post Caroline’s Corner: How to make time for your blog when you have no time appeared first on Yoast.

How to optimize without spending all day optimizing

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. […]

The post How to optimize without spending all day optimizing appeared first on Yoast.

Caroline’s Corner: My blog planning habits

If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh […]

The post Caroline’s Corner: My blog planning habits appeared first on Yoast.

Caroline’s Corner: Sharing my ambitions, goals and statistics

I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the […]

The post Caroline’s Corner: Sharing my ambitions, goals and statistics appeared first on Yoast.

Caroline’s Corner: Finding inspiration for your next blog post

After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, […]

The post Caroline’s Corner: Finding inspiration for your next blog post appeared first on Yoast.

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.

Caroline’s Corner: Why should a blogger focus on SEO?

Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with […]

The post Caroline’s Corner: Why should a blogger focus on SEO? appeared first on Yoast.