Meta rolls out new and updated tools to improve brand safety controls
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
Banning Weight Loss Ads Show Positive Growth on Pinterest
Why People Love Pinterest
Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s looking for fashion inspiration or retirees looking for vacation ideas.
More than 400 million users around the world use it every month and are looking to take action that will impact their everyday lives.…
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Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok
Google Search vs. TikTok
In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search.
Now this may be a surprise for most, personally being a part of Gen Z, I’m not shocked at all.…
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People of Seer: Meet Michelle Brown
People of Seer with Michelle Brown
Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).
💡 Michelle Brown, Senior Paid Social Associate, Foodie and Content Creator
Q&A with Michelle:
Where did you grow up?
…
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A Beginners Guide to Facebook Ads A/B Testing
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
While there isn’t a quick way to know right off the bat whether or not your Facebook Ads are set up as efficiently as possible — A/B testing can help you determine which ad variations are generating results and which aren’t.…
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Types of Snapchat Ads & How to Use Them
Why Use Snapchat Ads?
Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.
The amount of Snapchat users have been increasing every year and as of 2021, there are more than 180 million Snapchat Users in the United States alone.
…
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Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions on highly polished and expensive creative seems to be changing rapidly.…
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Paid Social Creative Playbook: What is It? Why Create It?
We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% of all internet users first discover a new brand.
Consumption has diversified across a variety of platforms, from Facebook and Instagram to keep up with friends and family, to Pinterest for visual inspiration, LinkedIn for professional connections, and Snapchat and TikTok for bite-sized content. …
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Paid Social Creative Best Practices Guide 2021
Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.
With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …
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Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
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Seer Solves It: Paid Social Creative Fatigue Analysis
This post was written by: Kara Mehnert & Rachel Danto.
As marketers, we know the line between effective frequency and ad fatigue on Facebook is very thin. The Paid Social and Data Strategy teams here at Seer wanted to develop an analysis to showcase how often after seeing a client’s creative does click-through-rate begin to drop — without needing to rely on additional and expensive 3rd-party management or creative analysis platforms.…
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The Way Minors Experience The Internet Has Changed
This post was written by: Sam Merikallio and Kara Mehnert.
With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered.…
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Conversion Tracking in a World Without Cookies
This post was written by: Sara Vicioso and Emma Welcher.
Balancing Measurement Needs While Respecting User Privacy
Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…
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Types of TikTok Ads & How to Use Them
Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.
In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.
…
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Snapchat Launches ‘Back to School’ Resource Center
Snapchat Provides Insights Into Back to School Season for Marketers
Snapchat’s new ‘Back to School’ resource center provides trend and platform stats, as well as insights and case studies, for marketers to prepare their BTS strategies.
Check out the breakdown below of some of these ‘Back to School’ resources that brands can leverage across Snapchat, to penetrate the market at every stage of the shopping journey this upcoming school year.…
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Why Facebook Conversions API Matters in a Cookie-Less Future
It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.
To combat these huge shifts in the industry and…
The Wait is Over: Apple’s i0S 14.5 Update Is Here
iOS 14.5 is Finally Here and This is What You Need to Know for Facebook
We knew this day would come, but until now, did not have a firm grasp of exactly when. Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30.…
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How Apple’s iOS14 Update Will Impact Your Facebook Ads
This post was written by: James Corr, Rachel Danto, and Kia Street
What is the Apple iOS14 Update?
Apple’s iOS14 update, an ongoing rollout, will require Apple device users running iOS14 to explicitly grant permission to all websites, mobile/apps, etc.…
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Your ultimate guide to lead generation using paid media
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before making a purchasing decision… and never return. If only you had a […]
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How to make TikTok ad placements work for your brand
For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals. Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I’m putting my digital pen to paper and talking a little bit about the nuances of […]
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