Reach New Audiences with Paid Social Campaigns This Holiday Season
The holidays may or may not be a busy season for you depending on your industry, but one thing is for certain, it’s a good time of year to check in on your audiences that you’re targeting and determine if you can reach new audiences.…
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LinkedIn Introduces Campaign-Level Bulk Actions
The Efficiency Gods Have Spoken
2020 was a big year for LinkedIn in terms of product updates. We were introduced to conversation ads and continued improvements in the platforms remarketing capabilities across video and lead gen forms.
But this product update is one we’ve all been waiting for.…
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Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021
Written By: Jacqueline Briggs-Gill & Emmilly Best
What Happened?
Last month Facebook announced that they will be making changes regarding their attribution window settings.
💡 Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021.…
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Introduction to Facebook Automated Rules
What’s the Deal with Facebook’s Automated Rules?
If you’ve ever managed a Facebook campaign, you know that it can feel like a very manual, time-consuming process. They’re kind of like houseplants – you may think watering it once a day is totally fine, but then you wake up one morning and it’s on its last leg (branch?).…
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Restructuring an Education Facebook Account Drove a +4,527% Increase in CVR
Written By: Emily Pollock & Ashton Underwood
How to Prove the Value of Paid Social in Education
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, w…
Update Your Facebook Pixel for CCPA Compliance
Written By: Nicole Portman & Emmilly Best
TLDR: Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA — but only until July 31, 2020. Update your Facebook Pixel (if you are affected by CCPA) before August 1, 2020 to be in compliance and avoid fines.
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The Ultimate Guide to Facebook & Instagram Ad Types
What Types of Ads are Available on Facebook and Instagram?
Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles? Well, you’re in luck, because we’re about to save you a TON of time.…
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Living Into Automation With Dynamic Facebook Ads
Have you ever found yourself uploading dozens of Facebook ads that are testing different headlines and descriptions and images and videos and CTAs and thought (in the most infomercial way possible) ‘there’s gotta be a better way!’? Well boy, do we have just the thing for you.…
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LinkedIn Conversation Ads Help To Engage Your Audience In A More Personal Way
What Are Conversation Ads?
LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way.
Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and is likely ready to engage with these ads.…
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How to Set Up Cross-Channel Remarketing Audiences
The 4th Essential Tactic
The last time we saw you, we shared our tips and tricks in setting up a holistic paid social & search strategy. You didn’t think we’d forget about the 4th essential tactic of creating remarketing audiences, did you?…
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LinkedIn Announces Remarketing for Video & Lead Gen Ads
LinkedIn has officially announced adding engagement remarketing on its platform… get excited! We all know it, LinkedIn is an expensive marketing platform due to the hyper-focused B2B targeting ability. Building on-site audiences takes time, which is why engagement remarketing has been highly anticipated.…
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How Seer Measures E-Commerce Success on Paid Social
Written by Jenny Stiles and Ashton Underwood
Our Guiding Light
If you’re working in e-commerce marketing, you know just how important it is to have proper objectives, processes, and measurements before diving into your paid social strategy. How are you supposed to measure the return on investment and value added without it?…
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5 Tips for Pivoting Paid Social Strategy During COVID-19
Advertising Amidst COVID-19
It’s pretty safe to say that ‘business as usual’ is essentially out the door right now. Digital marketers everywhere are re-evaluating their current marketing plans and content calendars, or shutting down campaigns to rewrite new ad copy. And we get it – ‘Best Practices for Advertising During a Global Pandemic’ shouldn’t be in anyone’s bookmarks, but, unfortunately, it’s something we’re all needing to address.…
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Local Business Guide: Reach Your Customers Efficiently with Boosted Instagram Posts
The Current State of Local Advertising
A friend of mine flagged this to me:
They were receiving ads on Instagram from local businesses from across the United States.
We’re talking about someone who lives in North Carolina getting ads for a local news channel, who was actually promoting a small business, from Portland, Oregon.…
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Types of Twitter Ads & When to Use Them
We know how much you loved Emily Pollock’s Types of LinkedIn Ads, so we’re back with the latest and greatest: Types of Twitter Ads. Twitter is home to over 330 million active users, with more than 100 million daily users, meaning it’s a great platform to leverage for your digital marketing efforts with an audience this large.…
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How to Effectively Use Facebook’s Campaign Budget Optimization
What is Campaign Budget Optimization?
In February 2017, Facebook introduced a new way to manage your advertising budgets using Campaign budget optimization. Campaign budget optimization (CBO) allows advertisers to set campaign level budgets that will automatically be allocated across your ad sets based on your budget and bid strategy.…
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Facebook Removes Mobile Web and In-Stream Placements from Audience Network
If you’re involved in the ever-changing world of Facebook, then you are no stranger to Facebook’s Audience Network platform. If you’re not involved in paid media, I’m giving you the benefit of the doubt that you’ve used Facebook and have been targeted with these ads.…
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Effectively Boost Your Local Business’s Posts on Instagram
The Current State of Local Advertising
A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses across the United States; we’re talking about someone who lives in North Carolina getting ads for a local news channel, who was actually promoting a small business, from Portland, Oregon.…
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The Beginner’s Guide to Facebook Shopping Campaigns (Dynamic Product Ads)
Facebook continues to evolve and offer strategic options to target a brands’ audience with the most relevant ad formats. Learn how Seer likes to set up Facebook campaigns along with our recommendations for Facebook Ads.
What Are Facebook Shopping Campaigns?
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Create a Holistic Paid Strategy With Paid Social & Search
This post was written by Ashton Underwood & Emily Pollock
Agencies Have Been Siloed For Too Long
Not this agency! Here at Seer, we live into cross-collaboration. We thrive because of it. However, there was a time where we were more siloed than we would have liked.…
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