Custom LinkedIn Lead Gen Forms Increase CVR by +31%
Seasonality Got You Down?
To find a solution, you need to first identify the problem.
In this case, a client at Seer was entering their off-peak season, which began impacting conversion rates in their LinkedIn campaigns. While this can certainly be an …
Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
As a PPC practitioner, nothing’s quite as nerve-wracking as revamping an account structure and seeing how it performs post-launch. Talk about pressure! Restructuring a PPC account is quite an undertaking but often a necessary one. As your project evolves over time, so do the engines.…
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Learn Why You’re Being Targeted on Facebook AND Opt Out
Facebook is now a lot more transparent with its users
About a year ago, Facebook added a section onto their ads that provided users a better understanding of why they were being targeted that specific ad. Even though users were getting information about the lists they were in, they still had to be stuck in that list.…
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How to Master the Facebook Pixel: A Comprehensive Guide
To skip sections or jump around between them – you can use the links below:
- How the Facebook Pixel Changed
- Getting Started with the Facebook Pixel
- Facebook Pixel Events
- Facebook Pixel Conversions
- How to QA Your Facebook Pixel Setup
How the Facebook Pixel Changed
With the release of Facebook Analytics (analytics.facebook.com) back in late 2018, it was clear that Facebook had one goal in mind for the future of social tracking – burn everything that wasn’t scalable.…
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Build Facebook Ads with Confidence Using the Revamped Creative Hub
At Seer, we are here for a good interface “facelift,” and it looks like Facebook’s Creative Hub is the latest and greatest with a new look and all-new features. Present mockups of ads quicker, easier, and more efficiently with all the latest updates.…
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Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target!
If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn.…
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Capitalizing on paid social in B2B industries
Driving business from paid social ads challenges B2B stakeholders. An outline of what works well in the B2B space and how to make it work for you.
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Google Ads vs. Facebook Ads: What’s the Difference?
What is Google Ads?
Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform that runs advertisements, paid for by businesses. These ads appear in the search results on google.com, or other websites through Google’s Search Partners or Display Network.…
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Seer Interactive Becomes a Facebook Preferred Partner
In June, Facebook rolled out its new Marketing Partner for Agencies Program, and following a thorough vetting of campaigns, tools, and strategy, Seer was named a Preferred Facebook Marketing Partner!
Only 25% of all Facebook advertisers received this designation, putting Seer in an elite class of agencies who can claim access to dedicated representatives, advanced technical support, exclusive events, partner only trainings, and more that are all afforded to only the best of the best. …
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Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format
Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile devices and align Facebook Feed formats more closely to Instagram.
For Digital Marketers, this means updating Ad Creatives and Copy on Facebook ASAP.
What’s Happening?
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6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business.…
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Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
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Facebook F8 Conference – Keynote Announcements & Impact to Marketers
Last week, myself and a colleague attended the F8 Conference in San Jose. F8 is Facebook’s yearly developer conference where they take time to announce new products, features, and other key topics.
On Tuesday, Mark Zuckerberg delivered the opening Keynote on a topic top of mind for many– privacy.…
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Facebook F8 Conference: Seer’s Take on Ad Creative Updates
A colleague and I attended F8 2019 in San Jose where a big focus was the power of ad creative. Many of the speakers emphasized that creative has the power to either make your campaign or break it because the creative element of paid social marketing is becoming more important.…
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Facebook Removes Ad Targeting Options for Certain Industries
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans.
Previously, Facebook la…
What You Need to Know About LinkedIn Lead Gen Campaigns
Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and gather leads while you promote it? Look no further than LinkedIn’s lead gen forms. Lead gen forms come pre-filled with LinkedIn profile data, letting members send you their professional info with just a couple of clicks.…
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What’s New in Facebook’s Redesigned Ads Manager
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! ✨
Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and to take advantage of the new features.…
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Facebook Introduces Cost Cap Bidding
Listen up Paid Social Advertising practitioners, we’ve got another industry update for you and your clients! In an effort to maximize cost efficiency while driving volume for your clients’ primary KPIs, Facebook is introducing a new bidding strategy called Cost Cap Bidding to select advertisers throughout the year.…
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All You Need To Know When Creating a Facebook Audience Strategy
Join Seer as we take a deep dive into Facebook audience strategy with our audience first mentality.
The Paid Social Marketing Funnel
The paid social marketing funnel illustrates the consumer’s journey to a brand through social marketing. Consumers enter the funnel through prospecting and move further down the funnel the more we retarget them.…
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LinkedIn Introduces Lookalike Audiences
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike audiences like Facebook has.…
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