Category: paid social

Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score”, replacing it with 3 new “more in-depth” diagnostic metrics.

What is Relevance Score and why is it important?

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The post Facebook is Releasing 3 New Metrics in Place of Ad Relevance and What It Means for Advertisers appeared first on Seer Interactive.

Social media is moving quickly and it doesn’t show sign of slowing down anytime soon. As we move into 2019 we continue to face the challenge of maintaining pace with the ever-changing landscape of social platforms. With an increasingly competitive set of marketing features, new mobile user experiences, and a strong influence over audience preferences and their expectations, paid social has become a vital component to a complete marketing strategy.…

The post Top Paid Social Advertising Trends in 2019 appeared first on Seer Interactive.

In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010).…

The post The Dos and Don’ts of Getting Started with Pinterest Advertising appeared first on Seer Interactive.

As you’ve probably seen, YouTube has come under scrutiny over the past few years due to limited control over ad placements. As a user-generated content platform with over 400 hours of video uploaded every minute, YouTube cannot evaluate the subject matter of the content uploaded in real time.…

The post Maintaining Brand Safety on YouTube appeared first on Seer Interactive.

Not many people know this, but the second-largest search engine behind Google is actually YouTube. With 1.5 billion people watching over one billion hours of video a day, YouTube is gathering a lot of data on its users. All of this data allows advertisers to target specific audiences with a high level of granularity.…

The post Getting Granular with YouTube Audience Targeting appeared first on Seer Interactive.

Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives easier with their new objective-based campaign creation tool. This is something that all of us paid social lovers have been waiting for, so we’re excited to try it out!…

The post Objective Based Advertising: LinkedIn’s New Campaign Creation Tool appeared first on Seer Interactive.

Hitting paid search budget goals can be surprisingly difficult for certain clients, and certain campaigns. When initial volume isn’t there, you try everything you can think of: search query analyses, keyword expansions, increasing bids, etc. No matter what you do, your campaigns won’t spend and generate the level of performance that your client needs to hit their goals.…

The post Multi-Channel Marketing: Improving PPC Campaigns with Social appeared first on Seer Interactive.

The digital landscape is changing, and we as marketers have to change with it. Customers want information right at their fingertips, quickly! With 500+ million active users and 80% of that audience following a business on Instagram, you should be lever…

LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option: carousel ads. This is something that we’ve expected LinkedIn to adopt for quite some time, since Facebook has had this option for awhile now.…

The post LinkedIn Carousel Ads: What are They and How Do I Leverage Them? appeared first on Seer Interactive.

It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start.

Is Twitter the right platform?

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The post How to Build a Twitter Campaign appeared first on Seer Interactive.

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without …

If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to perform very well.

While this is great for agencies and companies with full-fledged creative departments, videos have typically been a pretty heavy lift for small business owners, or even medium-sized companies operating without a large creative department.…

The post Create Instagram and Facebook Ready Videos Using Still Images appeared first on Seer Interactive.