Google Demand Gen advertisers get generative image tools
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google’s robots could begin creating ads for world-leading brands like Coca-Cola.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
LinkedIn launches new ad solutions for reaching engaged B2B marketers
The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Facebook launches enhanced full-screen video player with key upgrades
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
YouTube unveils 3 new updates, including live stream reaction analytics
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.