Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don’t violate Google’s updated policy.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google announces Performance Max updates – including Gemini integration
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives
Creators can utilize this data to make informed decisions about how to best optimize future content.
Google Ads finally resolves ‘Confusing Ad Text’ issue for most users
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
X’s surge in traffic for advertisers is fake, report claims
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.