Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
YouTube expands Content Takeovers to offer exclusive advertising on more inventory
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Snap revenue rises 5%, misses Wall Street expectations
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
Google will face a new U.S. antitrust jury trial in September
Google denies allegations that it uses underhand tactics to secure its position as the world’s leading search engine
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.