The Google page experience: What you need to know and five steps to prepare for 2021
Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.
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10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…
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The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
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