The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
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Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry….
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