What marketers need to know about addressable TV and OLV
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
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The AMP is a lie
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
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Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
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Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
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AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).
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4 tips for becoming a content-producing machine and generating more organic traffic
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals.
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How much does SEO cost?
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
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Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
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7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.
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SEO case study: Zero to 100,000 visitors in 12 months
Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks.
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How to determine if that ‘free audit’ solicitation email is legit
It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
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More content, less traffic: Part II
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
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Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”
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The value of an in-house SEO
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.
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Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
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Surviving and thriving at an SEO conference
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.
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The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.
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SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
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5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
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What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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