Consumers over bots: Why site crawlers don’t hold all the answers

Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.

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Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

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AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).

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7 most important SEO focus areas for colleges and universities

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.

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SEO case study: Zero to 100,000 visitors in 12 months

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks.

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How to determine if that ‘free audit’ solicitation email is legit

It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.

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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!

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The SEO benefits of developing a solid site structure

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.

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SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.

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5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

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What advanced SEOs need to know about algorithm updates

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.

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