Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.

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Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.

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Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.

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Focus on these 5 areas to deliver big results in e-commerce SEO

Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

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Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.

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How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?

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The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.

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YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

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