How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
The post How to monitor Google Kno…
Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
The post Do you know what a mobi…
Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users.
The post Link…
Why UX is pivotal to the future of SEO
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
The post Why UX is pivotal to the fu…
Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
The post Has machine learning created a new model for SEO rankin…
Will my organic rankings suffer if I don’t have a blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
The post Will my organic rankings suffer if I don’t have a blog? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…
Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
The post Keyword SWOT analysis: Finding your content opportunities appeared first on …
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
The post The impact (and lack thereof) of Google’s mobile popup…
Please visit Search Engine Land for the full article.
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
The post Cool tricks to explore Google’s Knowledge Graph results, featuring…
Please visit Search Engine Land for the full article.
6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
The post 6 ways to grow your podcast audience with SEO appeared …
It’s time to get ready for the holidays (Yes, really!)
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
The post It’s time to get ready for the holidays (Yes, really!)…
Please visit Search Engine Land for the full article.
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to b…
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
The post How machine…
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared firs…
Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
The post Do organic keyword rankings matter anymore? appeared first on Search Engine L…
SEO priorities for the new year
It’s easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture.
The post SEO priorities for the new year appeared first on Search Engine Land.
Ple…
Using agile project management for SEO & digital marketing
Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results.
The post Using agile project management for SEO & digital marketing appear…
Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
The post Google AMP carousels are multiplying! appeared first on Search Engine Land.
Please visit Search Engin…
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.