Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
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Monetizing your SEO expertise
Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.
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What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
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How and why the SEO tools industry should develop technical standards
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.
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New wave of referrer spam wrecking Google Analytics data
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.
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Optimizing Google Home search responses
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.
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Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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Recent changes to organic sitelinks cause major drops in impressions in Google Search Console
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
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10 domain name secrets to repair your online reputation
If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
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Fun with robots.txt
Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.
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The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
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US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
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Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.
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