Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

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‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.

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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die!

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Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

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Tips to troubleshoot your technical SEO

Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.

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SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.

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19 technical SEO facts for beginners

Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

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How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

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‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.

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Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

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Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

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Moving to HTTPS? Don’t miss this unique opportunity!

Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advanta…