Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
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20 of Google’s limits you may not know exist
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.
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Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
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Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.
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Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
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Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.
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How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
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Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
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6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.
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5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
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Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
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10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
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Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
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How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.
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Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
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5 mindset mistakes you may be making when it comes to SEO
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.
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Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
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3 customer insights gained by keyword research
Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers.
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5 ways to balance technical & non-technical SEO
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.
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