Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

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Pinterest Evolving Into A Personalized Search Substitute

This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a…

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Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.

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Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass

Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app….

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Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment

Travelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering…

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