Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land.
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Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.
The post Local Businesses: How To Get Good Online Reviews That Build Business appeared first on Search Engine …
AMA: Common Local SEO Mistakes Made By Businesses Big & Small
Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style!
The post AMA: Common Local SEO Mistakes Made By Businesses Big & Small appeared first on Search Engine Land.
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Local SEO For Franchises Means Teamwork
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors.
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Is Your Local Site Mobile Friendly? Should It Be?
Local businesses often don’t see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
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SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses.
The post SMBs Divided On The Effectiveness Of Google My Business appeared first on Searc…
Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
The post Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It? appeared first on Search Engine Land.
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10 Common Mistakes To Avoid On Local Websites
Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
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How Medical Practices & Practitioners Should Set Up Google My Business
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”
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3 Steps To Optimizing Local Paid Search
Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.
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11 Tips For Using Slide Presentations For Local SEO Advantage
Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered.
The post 11 Tips For Using Slide Presentations For Local SEO Advantage appeared first on Sea…
This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Columnist Andrew Shotland took on a client who’d lost rankings as a result of a site redesign. Here’s what he did to help them recover.
The post This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next appeared first on Search Engine Land.
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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips.
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How To Leverage The Best Local Content Source For Multi-Location Brands
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
The post How To Leverage The Best Local Content Source For Multi-Location Brands appeared first on Search Engine Land.
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75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey.
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Everything You Need To Know About Google’s Local Algorithm, Pigeon
Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014.
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How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?
Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.
The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Rep…
Local SEO In 2015 – Look At The Big Picture
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
The post Local SEO In 2015 – Look At The Big Picture appeared first on Search Engine Land.
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10 Things I Learned About Local SEO In 2014
We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
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Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
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