Citation Inconsistency Is No.1 Issue Affecting Local Ranking
This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search…
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Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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Local Search Marketers: Optimize Your Physical Location For The Virtual World
Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses.
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The Post-Google Local Survival Guide
Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly. Consider this: we had a…
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Learning SEO From Google Employees
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth.
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Black Friday Is NEXT Week. Is Your Local Business Ready?
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
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58% Of Local Marketers Will Change Tactics After Pigeon Update
There has been much expert analysis and published research into the impact of Google’s Pigeon Update. In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.”…
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
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7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
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Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice.
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When Big Brands Fail With Local SEO
Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.
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Why Did Google’s Pigeon Poop All Over Big Local Brands?
Many large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm. Columnist Andrew Shotland discusses why.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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Finding Hidden Content Opportunities For Your Local Website
Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.
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How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
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How Not To Ask For Reviews: A True Story About Local SEO
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
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Simple Math To Show Potential Clients Why Local SEO Is Important
Local businesses sometimes have trouble understanding how they’d benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the basics.
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Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
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12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
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