Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.
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Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
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Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
The post Understanding Sales, Conversion & Revenue For Local SEO Agencies appeared first on Search Engine Land.
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5 Local Marketing Lessons I Learned From The Insurance Industry
The path to purchase differs from product to product, but there’s much all local businesses can learn from the “last mile” of the insurance-buying process.
The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on Sea…
Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
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Worried About Pigeon? Just Keep On Truckin’
Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?
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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile
If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.
The post Study: Consumers Increasingly Turn To Mobi…
Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) p…
Picking Through Google’s Pigeon Droppings…
Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…
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How To Generate Experience Reviews For SEO – Part II
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search…
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How To Conduct A Winning Local Search Audit
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed…
Automated Tools To Help Local Businesses Tackle Online Marketing
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local…
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How To Generate Customer Experience Reviews For SEO Profit – Part I
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t…
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Google Giveth & Google Taketh Away Author Icons
Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for…
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…
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What Local Business Leaders Must Know About Search Engines And SEO
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
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Top 10 Tips For Local Search Success
Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemin…
Get Your Business To 100% In Google My Business
Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on…
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Is Your Local Business Ready For Google’s Neighborhood Algorithm?
While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,…
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