How to nail a local SEO pitch
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don’t have much SEO knowledge.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
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The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
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Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
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Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
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The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
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Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.
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Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
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Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.
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Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
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Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
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