When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world

Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

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The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.

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What’s love got to do with Valentine’s Day?

Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.

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Want to see if the same search query is appearing in different ad groups?

Columnist Daniel Gilbert of Brainlabs has the perfect script to help you stay in control of your AdWords queries.

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Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.

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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.

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