5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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Hot off the presses: Make heat maps for device performance

See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs.

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Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

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The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.

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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 a…

Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

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What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.

The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.

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Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.

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The 7 best ad and landing page elements to boost online conversions

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.

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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.

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