The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Aligning collateral and micro-conversions with the buying cycle
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales….
Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.
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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
The post Getting to the bottom of Google expanded text ad CTR a…
Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
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Here’s an AdWords script to apply shared campaign negative lists everywhere
Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
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So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
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Expand all your AdWords ads in 30 seconds flat
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions.
The post Expand all your AdWords ads in 30 seconds flat appear…
How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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3 signs your landing page copy is leaving your visitors high and dry
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
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Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
The post How to conjure big PPC profits with a few hu…
Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
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