7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
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Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.
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Do you really know how much you’re bidding?
Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
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Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
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Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.
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Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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Big changes to device bidding In AdWords: What could they mean for your accounts?
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
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Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
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Here’s a script to track your AdWords spend every hour of the day
Former Googler Daniel Gilbert shares a script from Brainlabs that will send you an email every hour with your AdWords spend.
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12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
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How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
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Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
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