3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
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Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of
Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account…
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Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice.
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The 4 Cs Driving Mobile Search, Shopping & Buying
Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.
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Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
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What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
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2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
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Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
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Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
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3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
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An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?
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Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
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Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
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3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
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What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.
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Measuring PPC Account Efficiency Vs. Volume: A Case Study
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
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Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google
If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
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An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…
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How To Keep Your Product Advertising Game Sharp
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
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