Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
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Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship?
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Review: BuzzSumo Ups The Ante In Content Analysis
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
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Tackling AdWords’ New Default Close Variants Matching Behavior
Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
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What’s A Good PPC Account Structure, Anyway?
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue.
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Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
When are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
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Bid Management Science Explained
Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are calculated.
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Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads.
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New Google Ad Format Only Changed User Behavior For 3 Months
Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads.
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If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance.
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Search & ROI: Make The Most Of This Evolving Relationship
Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI.
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Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
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5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?
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These 10 Analytics Reports Will Improve Your AdWords Results
I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite…
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Why You Can’t Hide From Mobile PPC
“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…
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In PPC, Low CTR = Low Profits
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in…
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Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance…
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Paid Search Portfolios: The Good, The Bad & The Ugly
Last month, I suggested that spending beyond observed profit maximization in paid search can make a great deal of sense on a number of grounds. In a nutshell, the argument is that a combination of other factors can make “losing money” on the incremental investment rational. Here’s…
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