Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
The post Creating a B2B and B2C overlap strategy appeared first on Search Eng…
Oh, no! AdWords can now spend double your budget. Or not…
In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.
The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on…
Please visit Search Engine Land for the full article.
How to ensure your external PPC account audit isn’t a waste of time
Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.
The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search…
Please visit Search Engine Land for the full article.
3 ways to build a better agency-client relationship
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.
The post 3 ways to build a better agen…
5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
The post The nitty-gritty paid search account health check: Part 2 appeared first on Search E…
Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
The post How blockchain will impact search marketing appeared first on Se…
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…
The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
The post The nitty-gritty paid search account health check: Part 1 appeared first on S…
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
The post Quality score in 2017: Should you care? appeared first on…
AdWords Scripts now available in new AdWords interface
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
The post AdWords Scripts now available in new AdWords interface appeared first on Search Engine Land.
P…
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.
Please visit Search Eng…
2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
The post 2017 growth hacks: Increase CTR by monitoring competitive offer…
The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Lan…
Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
The post Beat high-cost paid search clicks by sweating the details…
Word association: Here’s a script for analyzing the phrases that associate with your terms
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.
The post Word association: Here’s a script for analyzing the phrases that associate…
Please visit Search Engine Land for the full article.
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
T…
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
The post The YouTube Ads perk you didn’t know existed appeared first on…
Please visit Search Engine Land for the full article.
Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land.
Please visit Search Engine L…