This script creates Google Slides with AdWords data to automate your presentation-making
Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
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Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
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How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.
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How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once…
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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SEM growth hack #4: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
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Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.
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5 common mistakes made by B2B paid search novices
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
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Your 6 new ways to use location targeting
Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns.
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This script automates adding any AdWords data to a Google spreadsheet
Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
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A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
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How the EU fine will ruin Google Shopping for the consumer
What will be the impact of the European Union’s recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in.
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SMX Advanced: A paid search roundup
What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
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5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
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Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
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