Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…
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To Create Useful Links, Think Like A User, Not A Content Producer
Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.
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Defamatory Threats To Have Chilling Effect On Link Builders?
Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle.
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Want Links? Be A Jerk!
Columnist Bryson Meunier discusses some of the problems inherent in Google’s view of a link as an endorsement for another site.
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21 Link Building Ideas That Have Nothing To Do With Guest Posting
Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.
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The Real Reason No One Wants To Link To You
Wondering why no one is linking to you? Julie Joyce gives you the lowdown on why your site isn’t as linkworthy as it could be.
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Industrial Strength Link Analysis With LinkResearchTools
In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities.
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Traits To Hire In A Link Builder
Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.
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4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
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Why SEOs Need To Stop Automating Email Outreach For Links
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the time.
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Yahoo Says Goodbye, ZEEF Says Hello
Human-curated directories have long been a staple of the internet, but ultimately they’re very hard to scale. See how newcomer ZEEF hopes to tackle this challenge.
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It’s Not (All) About The Links: Communicating For Outreach
You’ve researched and identified your link building targets, but what’s the best way to speak to them?
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Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
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E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work.
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Review: BuzzSumo Ups The Ante In Content Analysis
Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool.
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Learning From Lost Link Opportunities
Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want.
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5 Less Common Link Building Mistakes You Might Be Making
Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?
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Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
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How To Put The Brakes On Overzealous Link Junkies
If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
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8 Tools To Effectively Organize Your Link Building Campaigns
One of the most difficult parts of a link building campaign can simply be staying organized. Between gathering contact information, sending messages, making phone calls, reading responses, providing content… there’s a lot that goes into it! Plus, let’s be honest — a lot of things…
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