What is a headless CMS and what does it mean for SEO?

You’re bound to have come across the term headless before, probably concerning a headless CMS. A headless CMS doesn’t have a presentation layer attached to it, making it a flexible solution when you want to target many different formats. But what does a headless CMS encompass, and are they even a good idea? Find out […]

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Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process […]

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The readability checks in Yoast SEO: a closer look with our linguists

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add […]

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UX: an important SEO ranking factor

Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience

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Why progressive web apps (PWAs) are poised to dominate moving forward

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs

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How to create an XML sitemap and submit it to Google

Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors.

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Four website usability elements that improve your search rankings

Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.

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How to use heatmaps to level up your content marketing game

Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.

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SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy

Focusing on SEO and cybersecurity helps businesses step up for success. Four foolproof ways to outrun the competition, secure your website and its ranking.

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Five great ways responsive web design benefits your SEO

Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.

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Five fears of channel owners: What spooks you about creating your own CTV app?

In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story right? Alex Zakrevsky. CEO of Allroll, helps you overcome these fears.

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Optimizing the browser long tail across platforms, devices, and countries

Cloudinary’s VP of Marketing discusses how to optimize at a global scale to increase audience engagement.

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Why dark mode web designs are gaining popularity

Dark mode web design has become increasingly popular with many internet users and surfers, click to read further why it is here to stay.

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An SEO’s guide to event schema markup

UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results. 

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How A/B and multivariate testing can skyrocket your social media conversions

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.

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