Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes – and 2017 promises to be just as eventful.
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.
Performance optimization in an HTTP/2 world
A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to […]
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
How speed affects your site’s performance [infographic]
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
How to minimise the interaction cost of your web forms
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.
Are you asking for too much information on web forms?
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
How marketing leaders can create a digital mindset in their organizations
So you want to be a marketing organization that’s truly digital?
How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation?
All you need to start your new online venture: 10 tools & 10 useful resources
Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help.
Why every developer should read Plato
At WordCamp Milano, I gave a talk with the enticing title Why every developer should read Plato. The short answer to that question: to learn Socratic thinking. In this post, I will share some of my personal journeys as a philosopher in software development. In doing so, I will also introduce a few philosophical concepts that might help you […]
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Nine excellent examples of web form design
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.
“Can machines think?” What humans need to learn about artificial intelligence
Maybe if we can define ‘can humans think?’ in a scientific way that we can all agree on, then we will have an irrefutable set of metrics for the inevitable machine intelligences that will be part of our lives.
Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!
Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in GeoFlow for Excel.
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!
10 best tools for generating super-hot leads
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?