Guide to Excel VLOOKUP basics and top five rookie mistakes
An Excel VLOOKUP can be a marketer’s best friend because it can save you hours of work.
13 time-saving Excel shortcuts & tips for marketers
Here’s an update of our classic Excel tips and shortcuts list with a few that reflect some new functionality in Excel 2016.
How to become the intelligence thought leader for your organisation
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business … read more
Thought leadership as a strategy for innovation and growth
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New … read more
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
Nine lesser-known SEO resources and blogs you might not follow, but should
I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.
40 free digital marketing tools to help grow your business
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
Quiz: Can you decipher these 25 marketing and business buzzwords?
Action these learnings while going forward, my most synergised thought-leader…
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
Quiz: How well do you know these 25 SEO acronyms?
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to … read more
How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Imitating search algorithms for a successful link building strategy
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us, at a relatively low cost, quite staggering.
Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Why Photoshop is no longer an “extra” skill for modern marketers
Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success.
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.