The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover creating smart segmentation, and making use of the right content for mid-funnel remarketing and your overall nurture.
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
Segmenting Your Paid Search Program For Improved Manageability
Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and…
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