Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
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Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.
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Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.
The post Boolean search for social media monitoring: What to track, how to track, and why appeared first on Search Engine Watch.
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.
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Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
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A beginner’s guide to using negative keywords in PPC
In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas which rid your campaign of wasted clicks. In this guide, we’ll walk through how to use negative keywords to do just that.
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers.
A PLA Investigation:The Case Of The Hot Pink Wedge Pump
The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system — i.e., some idiosyncratic behavior that is unexpected — and PLAs are no exception. This article…
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Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…
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