Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch.
Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more.
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Digital Agency Salaries & Compensation [Research]
Finding and keeping employees is a key struggle in digital agencies. Bureau of Digital surveyed 67 owners about their company structure and compensation packages.
Post from Barry Adams
Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
The post Google Ads conversion rates by industry: How do you compare? appeared first on Search Engine Watch.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
New Ecommerce Study Reveals Google Still Dominates
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
Post from Barry Adams
SEO Correlation Studies: Are We Looking At Them Wrong?
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?
Post from Barry Adams on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?