Category: ecommerce sales

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Nine tips to increase the average order value (AOV) of your ecommerce store

Kevin Payne

Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and eventually earn more revenue.

The post Nine tips to increase the average order value (AOV) of your ecommerce store appeared first on Search Engine Watch.

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Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

Ginny Marvin

The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight u…