Search Engines: Answer Search Engines Archives

Answer engine JustAnswer now uses bots to route questions to human experts

Greg Sterling

October 9, 2017

The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.

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Future SEO: Understanding Entity Search

Paul Bruemmer

October 7, 2013

Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific,…

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